High Impact UX is a specialist studio that optimises your onboarding experience to turn more sign-ups into loyal customers.
Fintech SaaS
Challenge
Make a complex product understandable and engaging to an audience with lower technical ability.
Solution
We pushed more complex concepts till after we'd helped people get to their 'aha!' moment faster. This made the product feel far less intimidating and improved activation rates.
HR SaaS
Challenge
Part of the onboarding process involved AI parsing. This takes time (20 seconds) and creates drop-offs, impacting revenue.
Solution
Using proven behavioural concepts, like Labour Illusion and Goal Gradient Effect, we designed a flow that felt magical and engaging.
Childcare SaaS
Challenge
This popular babysitting app was experiencing lower activation rates than they'd like. They wanted to know why, and what to do about it.
Solution
We used analytics and user testing to create an in-depth audit based on testing to fix high friction areas, and increase activation rates.
Financial services
Challenge
Deliver the optimal UX flows to onboard and encourage people to opt-in to new 3DS features, while maintaining a safe, efficient buying experience.
Solution
Working with Ipsos MORI, we created prototypes to test and validate optimal flows. The resulting UX guidelines are now in use by banks, merchants and card networks worldwide.
Insurance
Challenge
As one of the leading drone insurance products in the UK, the FPV team wanted the peace of mind that came with knowing their onboarding flow was working as hard and effectively as it could.
Solution
After running behavioural analytics, we uncovered a few flaws in the onboarding flow creating multiple drop-off points. Our fixes delivered a 1900% ROI.
Fintech SaaS
Challenge
This powerful enterprise product used by 20,000 companies had a common problem: a key flow during the onboarding phase presented too many choices causing confusion and impacting customer satisfaction.
Solution
We reworked some of the UI to provide a clear pathway and reduce cognitive load through choice overwhelm. This increased customer satisfaction and retention rates.
EdTech SaaS
Challenge
Onboard 3 different user types (kids, parents, teachers). Keep them actively engaged. Find a way to maximise retention and form habits early on.
Solution
We triaged each user type down a personalised onboarding flow to frame the product in its most valuable light. This meant slight UI changes as well as different tone of voice in the copy.
Greentech
Challenge
Reduce drop-offs during the 8 step onboarding sequence and increase conversions on the result page.
Solution
We reworked the 8 step sequence and results page (below) which increased conversion rate by 327%.
Deep dive into your current analytics, onboarding funnel, customer personas and recurring behaviour patterns.
Develop a tailored onboarding optimisation plan and benefit from 15 years of successes (and mistakes!).
Working closely with your team to insure a smooth, stress-free experience.
We'll work until we meet our agreed targets.
Yes, if you don't have a design team or prefer them to work on other stuff, we can provide design fixes to give to your developers.
Most of our customers value the fresh perspective and expertise in the onboarding. Your design team may also be busy on other work!
Our process begins with a thorough analysis of your specific product and users. We tailor our strategies to your unique situation, and our diverse experience allows us to innovate effectively across industries.
We can set benchmarks before hand using your existing data (or we can install analytics and start establishing metrics). Once ready, you can push our optimisations to your app (or a small segment of users if you want to test beforehand).
We can use existing data or use Microsoft Clarity for session reviews, you can read more about privacy and security here.
While this is unlikely based on our track record, we're confident enough to offer a satisfaction guarantee. If we don't meet the minimum improvement threshold, we'll continue working at no extra cost until we do.